December Monthly Meeting

  • Wed, December 13, 2017
  • 10:30 AM - 1:00 PM
  • Norris Conference Center - 2525 West Anderson Lane, Austin, TX 78757


Registration is closed

The Role of HR Business Metrics and Analytics

to Bottom Line Success

Human resource practice (HR) is strongest when it aligns with the organization’s mission and strategy.  To maximize HR impact on performance, HR business metrics will show not only the strength of this alignment, but will help HR prove its value in numbers, the language of business.

To achieve this outcome, data collection and reporting results are critical, but are not enough. The current focus on business analytics requires HR to help senior leaders analyze and understand the data to answer questions like: 

  • Why do employees leave? 
  • How much does it cost to hire one employee?
  • How many “key employees” leave each year and what strategies will help retain them?
  • Which hiring processes and factors most accurately identify the candidates who are most likely to be high performers?

For more than two decades, data analysis has been recognized as a business strategy rather than a technical specialty. Yet even though 70 percent of executives report that people analytics are a key priority, only about 14% of HR departments use metrics and analytics.  A 2017 international human capital study found the readiness to use people analytics is a fundamental challenge: only eight percent of organizations reported they have usable data and only nine percent believe they understand the talent factors that drive and support good performance.

In this session, Deborah Kerr will discuss the importance of developing and using business metrics to explain how HR practices help organizations achieve their strategies.

Key Takeaways:

  • Learn how HR business metrics support effective predictive analytics.
  • Understand how HR leaders can transition from reporting data to leveraging data to make a stronger case for investing in talent.
  • Identify the barriers HR professionals have to navigate to build a successful metrics program.

Meeting Agenda

10:30 AM Registration & Networking

11:00 AM Lunch and Business Meeting

11:30 AM The Role of HR Business Metrics and Analytics to Bottom Line Success

12:30 PM Employment Law Hot Topics w/Q&A

1:00 PM Networking

Keynote Speaker: Deborah L. Kerr, Ph.D.

Deborah is a co-founder of Affintus in Austin, Texas. Affintus offers an automated pre-hire assessment that identifies the best job applicants before you read a single resume. Based on the latest science and technology, Affintus matches companies with the right candidates based on the three key predictive success factors: cognitive, personality, and work culture preferences.

For 20 years before founding Affintus, Deborah was an executive in private, nonprofit, and public organizations. Deborah has been written about in Financial World magazine, AustinWoman Magazine, and the Austin American-Statesman.  Her measurement work was featured in Paul Niven’s Balanced Scorecard Step by Step and Mohan Nair’s book Essentials of the Balanced Scorecard.  Her methods have been called “best practice” by the Society for Human Resource Management and her blogs about evidence-based management are at

For the last 18 years she has also served on the graduate faculty of Texas A&M University where she teaches organizational performance measurement, public policy theory, and management.  She has been recognized with the University’s Distinguished Achievement Award for Teaching (based on nomination and support from current and former graduate students) and with the Silver Star Award given by the classes of 2009, 2014, and 2015 for outstanding service and dedication.  Deborah also teaches continuing education management classes for The University of Texas at Austin and received their teaching excellence award in 2016.

She holds degrees from St. Mary's (Notre Dame), Columbia University (New York) and The University of Texas at Austin.   

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